Microsoft has launched its own version of the ephemeral messaging app dubbed as WindUp. A product of the Microsoft Research, the app will let Windows Phone users send and receive temporary messages and media like audio, video and photo.
Available for Windows Phone 8 and Windows Phone 8.1, the app allows users to send content that is self destructing. The message can be limited either by time, or a set number of views. The name comes from the idea of “winding up” friends as they race to see what you have posted, the app says in its description.
From the explanation of the app one might think that the app is a competitor for Snapchat, Facebook’s Slingshot and Instagram’s Bolt. However, Microsoft Research lead, Richard Harper, has denied the fact and explained the real aim of the launching the app.
“WindUp is a mobile application for research purposes only that enables users to share images, videos, text, and audio snippets for a finite period of time, or for a designated number of views, before the content in question is deleted permanently. The application is designed to enable me and my team to explore patterns of content creation and exchange. It isn’t meant to compete with anyone else’s service, and it isn’t meant for commercial purposes.”
Harper said in a company blog post.
The WindUp app is available for download on the Windows Phone Store.
via:Neowin