Online recharge and coupons site FreeCharge has acquired offline app store Preburn for an undisclosed sum. The stealth mode offline app store is designed for Rapid User Acquisition, offering app publishers a large pool of users and hence, faster attainment of critical mass.
The financial details of the deal are not disclosed. As a result of the acquisition, Preburn team will join FreeCharge as this is an acqui-hire. Preburn helps new smartphone users optimize their devices with useful apps. The New Delhi based start-up has tied up with over 150 mobile retail stores across four Indian cities like Delhi, Mumbai, Bangalore, and Hyderabad. It pre-installs a variety of apps on users’ devices at the time of purchase from the retail store.
“We are now keeping our offline module on hold and launch our online platform in a couple of months,” said Mohit Mittal, CEO of Preburn,
FreeCharge gives users discount coupons when they recharge their phones using its website. These coupons can be redeemed at various retail outlets. The Mumbai based start-up had acquired social wish-list Wishberg in July 2013.