Sony is planning to launch entry level smartphones in India in coming months, according to a report from The Economic Times. The move comes from the company as it is facing a tough time gaining foothold in Indian smartphone market.
“Indian business is completely different from global operations because it is one of the few countries growing at a rapid pace, even faster than China. Hence, it would require a separate strategy. For instance, in smartphones, Sony may not globally have models in the Rs 8,000-10,000 range, but we have to launch such models in India to survive in this tough market where there are almost 100 smartphone brands,”
said Sony India MD Kenichiro Hibi told the publication.
The struggling smartphone maker will launch affordable smartphones for India specific audience. Sony is planning this move as it has realized that its global strategy will not be effective in the Indian smartphone market. The entry level category is the most happening market in India with homegrown players along with Xiaomi, Asus, Lenovo and Samsung. It will be interesting to see how Sony enters this category and what will be its effects on the market.