Xiaomi has expanded to Brazil on Tuesday, as expected, which is the company’s first expansion outside Asia. Hugo Barra launched the Redmi 2 smartphone in the country. Xiaomi has partnered with Foxconn International Holdings to locally manufacture all handsets sold in Brazil to avoid import duties.
The company is already selling its products in China, Hong Kong, Taiwan, Singapore, India, Malaysia, Philippines and Indonesia. It already announced its plans to expand to Vietnam, Russia, Turkey and Mexico in coming months.
Regarding the expansion, Vice President of Xiaomi Global (and Brazil native) Hugo Barra said:
We already had a very engaged community of Mi fans in Brazil before our launch today, and many of them have been eagerly looking forward to getting their hands on our products. I strongly believe that Redmi 2 will be a game-changer in the Brazilian market, offering consumers a quality option never seen before in this price category. And this is only the start of our journey — as our business in Brazil grows, we will be bringing in a greater variety of exciting Mi products.
The Xiaomi Redmi 2 smartphone will be sold for 499 BRL (US$ 160 approx.) in Brazil through flash sales starting from July 7th. Xiaomi will sell 10400mAh Mi Power Bank for 99 BRL (US$ 32) and Mi Band for 95 BRL in future.