Micromax has launched new smartphones in the Bolt series that includes, Bolt S302, Bolt Q331 and Bolt Q338. All these smartphones have dual SIM support and 3G connectivity. The budget Bolt S302 and Bolt Q331 smartphones run on Android 4.4 (KitKat) and have 4-inch WVGA and 5-inch FWVGA screens respectively. The Bolt Q338 that already surfaced on the official website packs a 5-inch HD display, is powered by a quad-core MediaTek processor and runs on Android 5.1 (Lollipop).
Micromax has roped in the stand-up comedian, Kapil Sharma for North and Rana Daggubati for South to promote the phones through series of ads. These phones come pre-loaded with Firstouch, a patented translator functionality app to translate from English to local languages and vice versa, and has option to access Apps in App Bazaar in local language.
Micromax Bolt S302 specifications
- 4-inch (800 x 480 pixels) TN display
- 1GHz single-core Spreadtrum SC7715 processor
- 512MB RAM, 4GB internal memory, expandable memory up to 32GB with microSD
- Android 4.4 (KitKat) OS
- Dual SIM
- 2MP fixed-focus rear camera with LED Flash
- 1.3MP front-facing camera
- 3.5mm audio jack, FM Radio
- 3G,WiFi 802.11 b/g/n,Bluetooth 3.1, aGPS
- 1450mAh battery
Micromax Bolt Q331 specifications
- 5-inch (854 x 480 pixels) IPS display
- 1GHz quad-core Spreadtrum SC7731G processor with Mali 400 GPU
- 512MB RAM, 4GB internal memory, expandable memory up to 32GB with microSD
- Android 4.4 (KitKat) OS
- Dual SIM
- 5MP rear camera with LED Flash
- 2MP front-facing camera
- 3.5mm audio jack, FM Radio
- 3G HSPA+,WiFi 802.11 b/g/n,Bluetooth 4.0, GPS
- 2000mAh battery
Micromax Bolt Q338 specifications
- 5-inch (1280 x 720 pixels) HD display
- 1.3 GHz quad-core MediaTek 6580 processor with Mali 400MP2 GPU
- 1GB RAM, 8GB internal memory (4.7GB user memory), expandable memory up to 32GB with microSD
- Android 5.1 (Lollipop)
- Dual SIM
- 8MP auto focus camera with LED flash
- 5MP front-facing camera
- 3.5mm audio jack, FM Radio with recording
- 3G, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS
- 2000mAh battery
The Micromax Bolt S302 is priced at Rs. 3,199, Bolt Q331 is priced at Rs. 4,999 and the Bolt Q338 is priced at Rs. 6,499. All the latest Micromax Bolt smartphones come with 200MB of free data for WhatsApp usage or talk time worth Rs. 40 per month for five months for Airtel customers. You can activate the offers by heading to offers.airtel.in from the phone’s browser.
Commenting on the launch of the new Bolt phones and new campaign, Shubhajit Sen, CMO, Micromax Informatics, said:
Around 70-80 million Indians convert from their feature phones to smartphones every year and more and more consumers will use a smartphone for their initial computing and Internet needs leapfrogging the PC and laptop generation. We believe that smartphones will play a significant role in meeting PM’s ‘Digital India’ vision to connect the next billion. Micromax, being a front runner in the sub 7.5k mass segment handsets, has taken a step ahead in its philosophy of democratizing technology to the masses and has come up with a special program to enable the consumers to take the next technological leap towards the smartphones from feature phones.
Commenting on the partnership, Brian Acton, Co-Founder of WhatsApp, said:
WhatsApp is excited to partner with Micromax as it continues to offer affordable innovations that enable connectivity. With over 900 million active users around the world and India being an important part of that, we remain focused on helping people communicate in a way that has become a part of everyday life. We are pleased to be working together with Micromax in this unique offering so that people in India can stay connected with their friends and family both in India and abroad.