Xiaomi conducts China’s marathon 24-hour online sales event on Singles Day that falls on November 11th every year in cooperation with Tmall, the largest online marketplace in China. Last year it made $163 million (RMB 1 billion) by selling 720,000 phones in 24 hours. This year Xiaomi has announced that it made $196 (RMB 1.25 billion) on Tmall in 24 hours. This time it sold its products through several online stores including Alibaba, JD, Tmall, mi.com and Suning and became top seller of phones.
Mi also holds the number 1 spot on Tmall for 3 years straight. Redmi Note 2, MiPad and the Mi Band Pulse were best sellers in their own category in this year’s sale. Xiaomi also offered price cuts on almost every Mi mobile phones (Mi 4 32 GB & 64 GB, Redmi Note 2 TD, Redmi 2A Prime) and introduced new accessories such as Mi In Ear Headphones Pro, Mi Band Pulse with heart rate sensor and 20000 mAh Mi Power Bank.
Highlights of Mi Single’s Day sale
- RMB 1.25B (US$ 196M approx.) in sales across all product lines in 24 hours
- #1 in terms of phones sold across Alibaba, JD and Suning
- #1 brand on Tmall for the 3rd year in a row
- #1 on Tmall for audio products, tablets, smart home and routers
- Best-selling smartphone, tablet and wearable model
- 66k smart TVs sold, multiple times our previous record