LeEco today announced that it will be setting up in-house Content Delivery Networks (CDNs) in 10 cities across India by end of 2016. It plans to make a significant investment of over US$ 10 million to set up this CDN/cloud infrastructure. “This will provide content delivery capabilities in linear channel, live events, and video on demand serving both mobile and TV segment, giving consumers a better user experience on LeEco products,” said the company.
The company already announced partnerships content providers Eros and Yupp TV for content on mobile phones. Eros Now for Video-on-demand (VOD) and YuppTV for TV content streaming. It is also evaluating on producing own local content.
LeEco said that it expects to reach out to close to 10 million user base in smart devices through the CDN infrastructure in these 10 locations across India. The in-house CDNs across 10 locations in India, including key cities like New Delhi, Mumbai, Bangalore will be connected to LeEco’s global 650 CDNs through cloud.
Commenting on the announcement, Atul Jain, COO, Smart Electronics Business, LeEco India, said:
We wish to replicate our successful global ecosystem model in India, offering users a distinct content integrated offering across our devices. The setting up of our CDN infrastructure further reiterates our commitment to build the Le Ecosystem in the country and provide our users with an uncompromised experience. Our ecosystem is aimed at reshaping the boundaries of media and with our ‘One Cloud’ approach we intend to deliver a premium content experience across every screen.