LeEco entered into Indian market earlier this year by teaming up Flipkart to sell its smartphones. Last month it forayed into offline retail space by selling the Le 1s in New Delhi and Mumbai. Today the company has announced six key partnerships to expand its offline retail presence across the country.
LeEco has partnered with top Regional retail chains like Sangeetha, Poorvika & Zonal Distributors like Shivalik, AppsYouNeed, Pearl Infotech and PCH to expand its retail network.
LeEco will start selling Le 1S and Le 1S Eco smartphones offline and plans to sell its entire product portfolio in the offline market in the coming months.
LeEco said that it now has offline presence across top 6 metros – New Delhi, Mumbai, Pune, Bangalore, Hyderabad and Chennai. It also plans to set up more service centres in addition to its current 555 outlets.
LeEco will expand its retail base to 2000 outlets across 65 cities through this partnership and plans to reach 6000 to 8000 outlets by the end of this year. It also plans to add more partners in the future.
Commenting on the partnership, Atul Jain, COO of Smart Electronics, LeEco India, said:
This marks another milestone in our India journey that has been incredible so far. Our strategy to strengthen our offline business is a testimony to our commitment to the Indian market. For this, we have tied up with some of the well-known names in offline retail across geographies and we will continue to add more partners as we go along.