With an aim to extend its reach and grow user base, Snapchat is said to be working on “Stories Everywhere” feature to bring Stories to the web bringing the content outside of the app for the first time according to a report from Cheddar. The company is said to have hired Rahul Chopra, former Senior Vice President and Global Head of Video at News Corp.
The feature is still in early stages of development, and the main goal here is to figure out how to distribute user-generated content on the web and elsewhere. This could mean that Snapchat would make it easier to share the videos on other platforms through a web player which prompts users to download and sign up said sources.
Snapchat is hoping that users will start showing interest in creating Stories if they can share them on other platforms and web. This, in turn, will also fetch Snapchat some exposure and will help in growing their user base. Though Facebook and Instagram too have Stories feature, they lack the support of sharing them to other platforms and this will put Snapchat in the limelight and have an edge to grow the revenue from content licensing.
Since the feature is in very early stages of development, don’t expect it go official anytime soon. The company is currently continuing to test the redesigned iOS and Android apps.