There are now over 125,000 Windows Phone apps, growth seems to be slowing down


The guys over at All About Windows Phone are reporting that the number of applications in the Windows Phone Marketplace has surpassed 125,000. They keep track of this data using a tracking service that was developed in-house. Here are the specific numbers you should know: It took 20 months for 126,250 apps to be published. That’s faster than Android, which hit the same number in 26 months, but slower than iOS, which took 18.5 months. A total of 113,000+ apps are actually available for download, meaning some apps are either embargoed or have been pulled. Back in May, 8% of the apps in the UK Marketplace had 5 or more ratings. Today that number has dropped to 7.8%. In the US it’s the opposite, with 12% of apps getting 5 or more ratings in May, but now it’s 13.8%. How many developers have submitted apps to the Marketplace? Over 30,000.

Our favorite chart shows the number of applications that are only available in a single market. Something like a map for the public transportation system in New York City for example, it doesn’t make sense to publish that outside of the United States. Using that variable, apps that are only published to one country, we see that America has the most apps. That’s obvious. But the countries that are in second, third, and fourth place are incredibly interesting. China is number two, something we would have never predicted. Poland is number three, again, something that no one could have guessed. And number four is Italy.

Where’s India? 13th place. You shouldn’t be too depressed though, because the UK is in 15th place!

Key takeaway from this new information: Windows Phone 8 is going to make or break the platform. Growth has slowed down, probably because developers are waiting to get their hands on the new SDK, something that Microsoft promised ages ago, but has thus far failed to deliver.


Author: Stefan

Stefan has been writing about the mobile phone industry since November 2006. He also spent 14 months at Nokia between 2008 and 2009, but has since purchased a Nexus One and an Apple iPhone. He's watching Windows Phone like a hawk, hoping it'll get better with time.