Idea Cellular has launched the Idea Ultra, the company’s latest flagship smartphone. It has a 5-inch (480 x 854 pixels) IPS display, powered by a 1.2 GHz quad-core processor and runs on Android 4.1 (Jelly Bean). It has a 8-megapixel rear camera with LED flash and a 0.3-megapixel (VGA) front-facing camera. It comes with dual SIM support with dual standby similar to other Idea phones. 
At the Ultra launch, Sashi Shankar, Chief Marketing Officer, Idea Cellular said,
The true potential of mobile broadband can be unleashed only with the development of the entire ecosystem. Keeping this in mind, Idea has been actively focused at offering affordable 3G smartphones with high-end features, in addition to rapidly growing 3G network and product portfolio, to ensure that Idea users enjoy the best 3G experience. This has helped us convert every 4th Idea subscriber into a data user. We are now encouraged to venture into the 12.7cm (5”) category Smartphone with ULTRA, which is targeted at the evolving and experimental, young Indian consumers, for whom the smartphone is increasingly becoming an integral part of their lives.
The Idea Ultra is the 12th smartphone from Idea and the company has sold over 6 lakh devices in 3.5-inch, 4-inch and 4.5-inch categories in the Indian market.
Idea Ultra Specifications
- 5-inch (480 x 854 pixels) IPS display with 196 ppi
- 1.2 GHz quad-core processor
- Android 4.1.2 (Jelly Bean) OS
- Dual SIM (GSM + GSM) with Dual Standby
- 8MP auto focus camera with LED flash
- 512MB RAM, 4GB internal memory (1.9 GB user memory), 32GB expandable memory with MicroSD
- 3G, Wi-Fi 802.11 b/g/n, Bluetooth,GPS
- 3.5mm audio jack, FM Radio
- 2000 mAh battery
The Idea Ultra comes in White color and is priced at Rs. 10,500. For Rs. Rs. 259 – Rs.261 Idea Ultra users across all major 3G markets can avail 3G data benefits of 3GB 3G Internet & Free Idea TV for 3 months users. The phone would be available fom its own retail and service outlets across major 3G markets in Maharashtra & Goa, Andhra Pradesh, Madhya Pradesh & Chhattisgarh, Kerala, Gujarat, UP West & East, and Haryana.