HTC has been known to be lavish when it comes to marketing and this was evident when they roped in Iron Man star Robert Downey Jr. last year. This time, it is not some big name in the Hollywood, but the man behind Samsung’s commercial – The Next Big Thing is here which targeted Apple’s iPhone.
According to Bloomberg, HTC have hired Samsung’s former Marketing Head and now he seems to be serving as an advisor to HTC’s Chairman Cher Wang. Samsung’s ex Marketing Head, Paul Golden, will hope to turn the tide in HTC’s favor before it is too late as the company has just recorded three straight quarters of losses.
In an interview at HTC’s Taipei headquarters on April 8, the company’s Chairman, Cher Wang had said, “We just have to communicate well with our customers. I believe if we can communicate better, we will do better.”
HTC had announced the HTC One M8 last month and the device has garnered mostly positive reviews from the tech community, but will that be enough? Will bolstering the marketing department do any good for HTC’s future?