In a bid to expand its reach in mobile advertising, Twitter has acquired native ad firm Namo Media. The actual deal amount is not disclosed by the either of the company but Tech Crunch touts that it is around $50 million. As a result of the acquisition, Namo Media will close down its operations and integrate into Twitter’s MoPub platform.
We’re excited to let you know we’ve agreed to acquire Namo Media! Since we acquired MoPub last October, we have been working to bring native ads to mobile app publishers in order to create a more seamless and less intrusive ad experience for users
announced Twitter in the company blog post.
Namo Media helps developers run native in-stream ads in their app thereby creating revenue opportunities.A native ad in a news application could look like a promoted story, or a marketing message in a game could blend into the way it is played.
Combining our technology with MoPub will offer our current and future customers a more powerful platform to generate revenue, all while preserving an amazing user experience
posted Namo Media on a company blog.
Twitter had acquired Mo Pub for $350 million in September last year and in April this year it started app-install ads on mobile with the help of MoPub’s ad platform. The micro-blogging site also had entered into a multi million dollar deal with Omnicom and Starcom last year.