Micromax is considering to enter the growing wearables market, according to the Times of India. The company’s newly appointed Chairman Sanjay Kapoor stated that Micromax could expand its offerings beyond smartphones and tablets and foray into wearable devices and machine-to-machine products.
Data is the most potent platform of connectivity now. However, its proliferation is at a very nascent stage. Data growth has to happen over the five pillars of access, storage, analytics, application & content, and finally devices. We at Micromax are going to build all our vision and efforts around these five areas.
said Kapoor, giving insights about his immediate plans for the company, in an interview with the TOI.
The year 2013 was of large screen smartphones while 2014 is touted as year of wearable technology which is still in nascent stage but is expected to gradually pick up in near future. The wearable technology market in India is expected to grow astoundingly in a few years. Google India Managing Director Rajan Anandan recently said that the market for these devices in the country could touch 200 million in four years.
Micromax, India’s second largest smartphone manufacturer, is looking to earn $1 billion in sales in FY 2014. The homegrown company which recently launched its smartphone in Russia is looking at newer markets. Micromax has always targeted the low and middle end smartphone devices that are in great demand in India. Hence, one can expect that if Micromax actually plan to foray into the wearables, it is possible that they will bear an affordable price tag as well.