Zomato has acquired New Zealand-based restaurant discovery and reviews site MenuMania, for an undisclosed amount. This is the first acquisition of the popular online restaurant guide service.
“Together, Zomato and MenuMania will be the largest resource of restaurant information in New Zealand, and I am sure both our users will love the integrated product once it rolls out over the next few weeks,” said Goyal, founder and CEO of Zomato, in a statement released by the company.
The Gurgaon based company said that Menumania’s website will be merged with Zomato but founding team of will work closely with the Zomato. This acquisition is a strategic move to establish Zomato’s presence in the Pacific region Zomato has been aggressively expanding its global presence with launches in Europe and Southeast Asia in the past six months, while also working to strengthen its presence in existing markets.
Zomato is present in 41 cities across India and a total of 12 countries viz the UK, the UAE, South Africa, New Zealand, the Philippines, Portugal, Brazil, Turkey, Indonesia, Sri Lanka and Qatar. The service currently sees over 20 million monthly visits globally, across its web and mobile platforms. Earlier in April this year, Zomato gave a social makeover to its Android, iPhone app along with web.