Pink variant of the HTC One M8 that was leaked back in May has gone official in the UK. The Red colored variant of the One M8 would also be coming to the UK. The Red and Blue colored variants went on pre-order in the UK in May, when the Red variant was launched in Taiwan. HTC released the One M8 in Gunmetal Gray, Glacial Silver and Amber Gold colors initially. All these would have similar specifications and brushed metal finish.
Commenting on the new launch, Peter Frolund, UK and Nordics General Manager, HTC said:
We introduced a range of bold colours to the One family last year and their popularity is testament to how important it is for our users to be able to select a shade that suits their style. The HTC One (M8) impressed everyone with its unrivalled design and we decided to make it even better by offering even more choice when selecting the best smartphone in the world.
The Red HTC One M8 would be available exclusively to O2 customers from August 5th on pre-sale and in-store from 7th August. Pink M8 will be available exclusively from Carphone Warehouse from 7th August and available for pre-order from the 25th July along with a free HTC Dot View case for pre-order customers.