Idea Cellular has launched Idea Magna and Magna L, two new Android KitKat smartphones with 3G connectivity in India. The Idea Magna has a 4-inch display and is powered by a 1.3 GHz dual-core processor, while the Magna L has a 4.5-inch display and is powered by a 1.3GHz quad-core processor. Both these smartphones have a 5-megapixel rear camera with LED flash and a VGA front-facing camera. These have Dual SIM support. Other details are not available yet.
Commenting at the launch, Sashi Shankar, Chief Marketing Officer, Idea Cellular said,
3G adoption is greatly dependent on pricing of 3G smartphones and data plans. By bundling 16 GB 3G data with our entire range of smartphones, we have brought down the total cost of owning a smartphone, and 3G connection, by over 50%. With the new range of Magna and Magna L, 2G users can conveniently upgrade to 3G by paying as low as Rs. 4,999 and acquiring a stylish 3G smartphone with 16 GB data.
The Idea Magna and Magna L are priced at Rs. 4999 and Rs. 6250, respectively. Idea now offers 16 GB 3G data, worth Rs. 3,200 with all its smartphones on recharge of Rs 261. Under this offer, users get 4GB of 3G data every month for 4 months. This also includes free subscription of Idea TV for 4 months.
Idea 3G smartphones are available across all Idea 3G markets – Uttar Pradesh (East), Uttar Pradesh (West), Madhya Pradesh & Chhattisgarh, Haryana, Maharashtra & Goa, Andhra Pradesh & Telangana, Kerala, Punjab, Gujarat, Jammu & Kashmir, and Himachal Pradesh.