After Karbonn, Intex has partnered with Celltick to launch an intelligent interface for its Android smartphones, based on Start launcher. The company already announced that OEMs can partner with them to create own flavor of Start. Celltick will become the default start screen interface on Intex’s Android smartphones.
The Start interface has a recommendation engine that learns and adapts the start screen based on big data technology and uses collaborative filtering to individualize the initial configuration and also offers ongoing recommendations based on user behavior. Other features include, themes, wallpapers, RSS feeds and more customization options.
The Celltick Start start screen app has been updated with a new user interface recently. It is available for download from the official website.
Commenting on the new partnership, Sanjay Kalirona, Mobile Business Head, Intex, said,
Intex has always been a leader in introducing innovative products and services to its customers. We strive to provide easy to use technology products at the best value. With this new interface, we believe that our users will be able to better utilize their Intex device. Start allows us to offer our customers a unique personalized experience that will help maintain brand loyalty.
Ronen Daniel, CEO of Celltick, said,
We aim to provide users with a personalized intelligent experience that is best-in-class in the industry. We are proud to partner with Intex to be able to realize our vision and add value to millions of users in India. Users want their mobile device to be a reflection of who they are. We look forward to help users personalize their Intex device and use it to the best of its capabilities.