Sony has opened first underwater store at the World Islands off the coast of Dubai. Dubbed as ‘Xperia Aquatech’, it is a concept store located 4 meters under the sea.
“Sony Mobile has always been about elegant and premium design, with the Xperia Aquatech Stores, we wanted to put Sony’s pioneering waterproof technology on its smart devices at the forefront in a manner that would deliver an unforgettable experience to guests and fans in a visually, and emotionally powerful way,”
said Spyros Gousetis, director of marketing at Sony Mobile Middle East and Africa.
The Sony underwater Xperia Aquatech store will only be open for three days. Trained divers will escort shoppers to its underwater shop where they can browse Sony’s water resistant phones, tablets and accessories. The store is not open to all and only lucky competition winners, media and VIPs can visit it.