GSMA has just announced the winners of the 15th Annual Global Mobile Awards held at Mobile World Congress 2010 in Barcelona.
The awards included topics across 19 categories, viz Mobile Marketing and Advertising, Best Mobile Contribution to Social and Economic Development, the Green Mobile Awards, Mobile Personality of the Year, Mobile Innovation and Mobile Entertainment and at the evening event two highlight awards were presented, the Best Mobile Handset and the Chairman’s Award for outstanding contribution to the growth and success of the mobile industry etc.
HTC Hero bagged the Best Mobile Handset of the year and Steve Jobs won the “Mobile Industry Personality of the Year” award.
Among the other winners included CBS Mobile, Research In Motion and Huawei Technologies etc.
Below is the complete list of the Award Winners:
Best Mobile Game
Winner: Iricom – The Last City – Fight For Your Life!
Best Mobile Music Service
Winner: Odyssey Music Group – Deezer
Best Mobile Advertising or Marketing
Winner: CLANMO GmbH and OgilvyOne – The IKEA PS Mobile Interior Planning Tool
Best Mobile TV Service
Winner: CBS Mobile – TV.COM
Best Mobile Location Based Advertising Campaign
Winner: R/GA – Nokia viNe
Best Mobile Enterprise Product or Service
Winner: Research In Motion – BlackBerry Enterprise Server v5.0
Best Mobile Internet Service
Winner: adaffix Gmbh – YELLIX
Best Mobile Money Service
Winner: Safaricom – M-PESA (bulk payment & utility bill) extension to service
Best Use of Mobile for Social and Economic Development
Winner: Grameen Foundation, MTN Uganda, and Google – The Grameen Foundation Application Laboratory (AppLab)
Best Mobile Money for the Unbanked Service
Winner: Zain Bahrain B.S.C – ZAP
The Green Mobile Award for Best Green Programme, Product or Initiative
Winner: VNL – VNL’s solar-powered GSM base station
Green Network Award
Winner: Mocambique Celular S.A.R.L (mcel) – Eco Naturalmente (Naturally Thinking Green)
Best Network Technology Advance
Winner: SkyCross Inc – SkyCross iMAT (isolated mode antenna technology) Antennas
Best Service Delivery Platform
Winner: Huawei Technologies Co Ltd – Huawei SDP solution
Best Billing & Customer Care Solution
Winner: Mobile TeleSystems (MTS) – You Individual Optimal Tariff Plan
Best Mobile Technology Breakthrough
Winner: Orange – Mobile High Definition (HD) Voice
Best Mobile Handset or Device
Winner: HTC – HTC Hero
Best Mobile Connected Device (non-handsets)
Winner: Novatel Wireless Inc. – MiFi Intelligent Mobile Hotspot
Government Leadership Award
Winner: Kenya
GSMA Chairman’s Award
Winner: Carl-Henric Svanberg, Former CEO of Ericsson and currently Chairman BP
Mobile Industry Personality of the Year as Voted for by the Media
Winner: Steve Jobs, Co-Founder and CEO Apple