LG mobiles announced today that it has appointed bollywood actors and youth icons – John Abraham , Genelia DSouza and Abhay Deol as Brand Ambassadors. This is the first time LG is having a celebrity endorse their brand in India. LG India want to reposition LG Mobiles as a youthful brand and hence this announcement. LG hopes to connect with consumers.
LG plans to introduce 14 new models in the first half of 2010.
“LG mobile phones are trendy, stylish, funky and chic; just the way I am. It is an honour to be associated with LG mobile phones. The mobile phones are so conveniently designed that it makes it user friendly and simple to operate.” said Genelia D’Souza
Actor John Abraham said, “I love the networking concept in LG phones. I believe in togetherness, sharing, networking and am a completely hooked on to these social networking sites which help me keep in touch with family and friends. The new range of LG phones makes it extremely convenient by offering whatever one needs and nothing which we don’t!! “
‘Talking about this association, Abhay Deol said, “I always stand for what I believe, Be it professional or personal life. Brand LG has always been a personal favourite and when I was approached for these elegant and stylish mobile phones, I was very excited.These phones come with the perfect bundle of offerings that any youngster would want and is a perfect fit with me!”
The media campaigns are expected to be seen in first half of this year.