Amazon is reportedly planning to launch its Prime service in India, according to a latest report from The Economic Times. The retail giant could also launch a music and movie streaming service in the country.
According to the ET report, which quotes sources, Amazon India “has tasked Nitesh Kripalani, former executive vice president at Multi Screen Media — which runs Sony Entertainment Channels — to get access to ‘digital content’ for the streaming services. Amazon India is even expected to start negotiations with Indian media houses including Yash Raj Films and Eros International. In the US, subscribers have access to more than 15,000 movie and TV shows, and Amazon India is aiming at a library of around the same size.
Moving on the report states that Amazon has started strengthening its logistics and shipping team and is expected to expand its current 6000 members to 14,000 by July this year. The company is currently looking to appoint an executive who will be tasked to roll out the Prime service in India. Amazon India is looking to adopt the “streaming” option rather than letting subscribers “download” music and movies, concluded the report.