With an aim to boost its fashion business even further, Snapdeal has acquired online luxury fashion store Exclusively.com (formerly Exclusively.in). Financial details of the deal are not disclosed.
Exclusively will continue to function as an independent site and all aspects of Exclusively’s online shopping experience will remain intact, with new collection and service augmentations in the pipeline. The fashion portal retails products from leading designers on its site, including Manish Malhotra, Tarun Tahiliani, Manish Arora, Anita Dongre, Rohit Bal, Gaurav Gupta, JJ Valaya, Ritu Kumar, Varun Bahl, Shivan & Narresh and Neeta Lulla.
“Snapdeal has always operated ahead of the curve in the e-commerce space, especially when it comes to category leadership. We have witnessed a surge in the demand from consumers across the country for premium and luxury products, however, given that access to luxury brands is severely limited in our country, we have brought Exclusively into our family to provide our 40 million+ users the access to widest range of aspirational, high end products and services.”
said Kunal Bahl, co-Founder & CEO, Snapdeal.com in the company blog.
The Exclusively.com acquisition from Snapdeal is similar to Fipkart’s acquisition of Myntra last year.