Yahoo has introduced a Mobile developer suite- a set of tools that pulls in Flurry analytics. It is built on five products to help developers, measure, advertise, monetize and enhance their apps.
The suite, unveiled in San Francisco at the company’s first developer conference. The new mobile development suite combines Flurry’s analytics tools with the mobile search and advertising tools developed by Yahoo. The company had acquired Flurry, a mobile analytics company in August. Mayer said 320,000 developers have created 630,000 apps using the Flurry analytics platform.
Flurry Pulse, which lets app makers share data with partners, and measure audience size through a new integration with ComScore, the digital analytics company. Another new product, Yahoo Search in App, gives apps the ability to use Yahoo’s search engine to scour the Web. Yahoo App Publishing also uses the same Flurry SDK to let developers add native ads to their apps using the Gemini ad platform. Yahoo also announced that Gemini native ads and BrightRoll video add platform are both available via the Flurry SDK.