Vodafone App Store crosses 10000 downloads

Vodafone Essar ( formerly known as Hutch) had launched the Vodafone Mobile App Store in India recently. Now the operator has posted news that the App Store has crossed 10000 downloadsThe Vodafone Mobile Application store was started on 15th February, 2010 in India on the sidelines of Mobile World Congress where the company announced ultra cheap phones for India and emerging markets.The store offers over 800 apps in Entertainment, Utility, Finance, Social Networking, Games, etc. with a mix of Indian and international applications.The operator aims to regularly update the store with new applications.

The application store is available to customers with GPRS enabled phones.To access the app store you can can send a message APP to 111 (toll free) or browse the store through the Vodafone live! portal. Regarding the price of the apps around 15% of the apps are free ones whereas the remaining are paid applications in the price range of Rs. 5 to Rs. 30.Vodafone Mobile Application store has been launched in partnership with Arvato Mobile

Kumar Ramanathan, Chief Marketing Officer, Vodafone Essar said, “We are delighted to launch the Vodafone Mobile application store which combines an array of facilities for our customers including easy access to information, utilities and entertainment. The mobile applications are affordable and a significant step forward in the growth of mobile data and the future of Mobile internet in India.”

Is this Vodafone’s answer to Airtel App Central in India ?