House of Napius is gearing up to launch a radiation safe maternity line that uses NESA technology (Non-Ionizing Electromagnetic Shielding Alternatives).
The garments from the company are made from a specially created yarn which absorbs and converts harmful radiation emitted from cell phone towers, FM towers, cell phones, wifi routers, bluetooth devices, laptops, microwaves, etc. into harmless energy which is released back to the environment.
The maternity line has a non magnetic chip inside them which converts radiation into heat energy of about 0.01 degree Celsius. The apparel shields the womb without fully blocking cell phone signals and is 100% safe and lead free. It provides radiation shielding from 10MHz to 3GHz. The fabric provides 30-35 dB RF radiation attenuation and reduces it up to 95-99%.
House of Napius says that the inner layer of the brand apparel has been tried and tested with detailed R&D. It is certified for being the first ever shield to radiation wherein radioactive particles are broken down into energy, protecting the mother’s womb from exposure to the harmful chemicals and elements.The comfortable to wear garments can be hand washed and air dried. Apparently, these chips are washable and even if they crack it stops converting the heat however the absorption process continues
Today we cannot live a gadget or appliance free lifestyle. At House of Napius, we have created a solution to protect you from these gadgets which we use on a daily basis such as cellphones, microwaves, laptops, scanners and tablets. We are launching our first product category of maternity wear and will be expanding into other categories such a kidswear, womenswear and menswear in the future.’
said Director Nehal Mehta.
Targeted mostly at working expectant mothers, the maternity line is priced at Rs. 2,800-Rs. 5,500 and includes Dresses, Maxi Dresses, Leggings, Tops, Tunics, Party Dresses, Pants, Work Wear, Activewear (Yoga) and skirts. House of Napius has patents in India and said that it will be applying for patents in USA, Europe and the Middle East. The brand aims at penetrating into Tier 1 and 2 cities in India as well as international supplies and expansions in their first year.