Samsung will up the ante when it comes to the quality of its products. According to a Bloomberg report, the company will use more premium materials in its mobile devices to stay on top of its game.
The South Korean tech giant which has been receiving a tough competition from the likes of Apple and homegrown smartphone makers. Samsung will bring more smartphones with metal casings, slim designs and high-definition displays across its range of models, Co-Chief Executive Officer Shin Jong Kyun said at the company’s annual shareholder meeting, as per the report. The company is already focusing on metal design as we seen the range of Galaxy A series and the Galaxy S6.
“Samsung Electronics aims to consolidate its leadership in the premium market and plans to newly change the smartphone line-up to strengthen competitiveness,”
said J K Shin, head of mobile phone business.
The report added that Samsung will try to tap new demand in the business-to-business market as well as smart home and health devices.