LG has launched a new consumer campaign for its upcoming flagship, the LG G4. As a part of this, LG will offer the G4 smartphone for 4,000 lucky consumers in 15 countries to try it out before its launch on April 28th. The Try LG G4 campaign starts today in Korea and will start in Turkey, Indonesia, Singapore, United States, China, India, Brazil, Canada, United Kingdom, France, Germany, Mexico, Japan and Hong Kong in coming days.
People will be selected from applicants based on their entry responses (selection criteria may vary in each market).Once selected, participants in each country will be given an LG G4 for up to 30 days to experience its unique design and features for sharing their opinion online. They will also be given various assignments to carry out over the course of their experience for which prizes will be awarded.
Commenting on the new campaign, Juno Cho, president and CEO of LG Electronics Mobile Communications Company, said:
Customers are our best fans and we think this would be an exciting and unique way to get our most important mobile product of the year close to the public. We’re putting the success of LG G4 in the hands of consumers before the launch because we believe they are the best judge of a great user experience, beyond just benchmarks and speed tests.
Details about the launch of the campaign in other counties will be updated though local LG webpage and social media sites in the coming days, says LG.