OnePlus just announced that it has switched to open sales model completely globally including India. Now you don’t need an invite to get the OnePlus One smartphone. Both the 16GB Silk White and 64GB Sandstone Black variants of the OnePlus One will be available for purchase through official website globally and through Amazon.in in India without an invite.
To remind you, the 16GB variant is available for Rs. 18,999 and the 64GB variant is available for Rs. 21,999. The company is celebrating its first year anniversary this Thursday, April 23rd.
Regarding the new move, OnePlus on its official blog, said,
Since the early days, our company has changed quite a lot. We’ve grown to over 700 employees and have sold over one million OnePlus Ones worldwide. We’ve also learned an immeasurable amount from all of you. We pour over your comments on our forums and social media and soak in the feedback you give us at events all around the world. We try to not just listen, but also act on these lessons. Your feedback has resulted in a wider range of accessories, better logistics options and an evolution from invites to pre-orders to Tuesday Open Sales. Now, we’re taking it one step further.
With the experiences we’ve gained with the One, we will be far more prepared to make the same transition with the OnePlus 2. Yes, the 2 will initially launch with invites. We’re committed to maintaining razor-thin margins in order to give as much value as possible back to our users, and this drastically increases our risk. The OnePlus 2 will bring the challenges that come along with a brand new product, and initially, our invite system will help us to manage that risk. It also helps us to be sure that every OnePlus 2 user gets the amazing experience that they deserve.
OnePlus is also celebrating its anniversary with 75% discount on OnePlus Flip Covers and Premium Screen Protectors in USA/Canada, the European Union, Hong Kong, and Taiwan. For India it is offering flat 50% off on OnePlus JBL E1+ Earphones, OnePlus Flip Cover (White) and OnePlus Premium Matte Screen Protector along with the purchase of the OnePlus One. The company recently announced price hike in Europe, but it confirmed that it will not increase the price of the smartphone in India.