A report from Nischint, a parental guidance and child monitoring company in India has revealed some interesting figures regarding mobile usage amongst children between 5 to 17 years of age.
The company sourced data from 14000 family devices of which 7000 were parent devices and 7000 were child devices. As per the reports findings, kids converse with as many as 45 people by making calls each day, which lasts for about 0.32 seconds on an average. They send 18 SMS messages from a device and each of them receives about 20 promo messages per day. The data trends were observed for a period of 90 days from February to April 2015, and revealed some intriguing findings.
Here are the highlights of the study:
- Peak Hours when kids make calls on their devices: 7 to 8PM
- Peak hours of application usage: 5 to 8 PM
- Average no. of images taken per child device each day: 5
- Average no. of videos taken per child device each day: 1.5
- Average time spent per hour by a child on the internet: 40s to 1 min
- Average hours spent by kids on social media sites like Whatsapp, Facebook, Twitter, Snapchat, Youtube: 3.4 Minutes
- Most used sites on the internet: Facebook, Google, Flipkart, Cricinfo
- Most popular apps downloaded: Whatsapp, Youtube, Facebook, Snapchat, NDTV, FIfa 15, Candy crush, Learn to draw Lego Ninjago, GTA
“The digital explosion in India and around the world is extremely exciting and kids and adults alike want to be part of this phenomenon. It is a great way to share knowledge and connect with different peers across the world. However, kids often fail to recognize and screen out hazards that the digital world poses. This has been reflected in the data we have procured for assessing digital consumption amongst kids. At Nischint, we are a firm believer in propagating the benefits of digital collaboration but we also stand by the need for parents to provide the digital aids by securing the devices they possess.”
said Raghav Mimani, CEO and Co-founder at Nischint.
Nischint provides security solutions for parents to monitor their kids’ activities and protect them from cyber-crimes. It claims that the app has received more than 20,000 downloads, out of which 4000 users access the app on a daily basis and 7000 users access Nischint every two days and ~ 10,000 users access this data atleast once a week. Most of Nischint’s traffic comes from the Delhi NCR region and is followed by Mumbai, Bangalore and Chennai, said the company.