OnePlus has appointed ex Flipkart executive Karan Sarin as new marketing head for Indian operations, reports Economic Times. Sarin was director for Flipkart’s gift cards business and worked with the company for over a year.
Sarin will focus on expanding the reach of OnePlus to more customers in India.. Prior to joining Flipkart, Sarin founded Perkylane, an enterprise software (SaaS) company that provided on-demand employee benefits solution to more than thirty million small-medium sized companies in India. Oneplus India appointed Vikas Agarwal as the general manager in November last year.
OnePlus created ripples in the already competitive smartphone market with the entry of its OnePlus One smartphone. Touted as the flagship killer, the phone became insanely popular resulting into a huge demand. India is an important market for the company and a powerful marketing strategy will help it further strengthen its foothold in the country.