Snapdeal is continuing its shopping spree by announcing the acquisition of a mobility solutions company, Letsgomo Labs. The financial terms of the deal were not disclosed.
As a result of the acquisition, the 76 member team of Letsgomo will join Sapdeal and will focus on further strengthening the organisation’s mobile technology capabilities. Founded by Manav Kamboj and Vikas Banga, Letsgomo Labs provides end to end mobility solutions to businesses regarding building mobile strategies, conceptualization of applications and mobile sites to implementation and hosting.The company also works with leading e-commerce companies to help them strengthen their mobile capabilities.
“Mobile is one of our key focus areas and in a span of just 2 years, the medium has proved to be one of the biggest growth drivers for the company. Delivering a great user experience across varying data connections and numerous handsets being used in the country is the guiding principle for our mobile initiatives. Over 75% of our sales now come through mobile platforms and Letsgomo team becoming a part of our family will further propel our efforts in this direction.”
said Rohit Bansal, Co-Founder, Snapdeal in a statement.
Snapdeal claims that 75% of the orders come via mobile based transactions. Last month, the company acquired mobile commerce platform MartMobi for an undisclosed sum. Earlier this month, Snapdeal partnered with supply chain solutions provider gojavas to launch 90 minutes reverse pick up in 15 cities. It had recently acquired payments and mobile recharge platform FreeCharge to boost its mobile presence, bought majority Stake In RupeePower and acquired Exclusively in December 2014.