Sony Ericsson recently announced the XPERIA and VIVAZ range of mobile phones for India. XPERIA X10 and siblings X10 Mini and X10 Mini Pro made a debut along with VIVAZ and VIVAZ Pro. The cellphone maker also announced Bollywood actress Kareena Kapoor as it’s India brand ambassador . You might have already seen Kareena in the Sony Vaio X laptop ads and now can expect to watch her in the promos for the upcoming Sony Ericsson phones
She is using a XPERIA X10 and seems to be really happy with the device.
Speaking on the launch of the new phones, Hirokazu Ishizuka, Corporate Vice President & Head of Asia Pacific region, Sony Ericsson Mobile Communication said, “As a brand, we have evolved. The proliferation of social and digital media is changing the consumer experience with mobile phones and the new portfolio we present today really takes communication entertainment to the next level.”
“Being one of the most widely-followed youth-icons, Kareena matches the level of energy, vibrancy, passion and fun associated with Sony Ericsson, and thereby elevates the aspiration value of the brand. We are also extremely excited about re-energizing the digital space with Kareena, as we debut her social networking that will allow her to engage with the rapidly growing digitally-evolved fan-base over various social networking platforms,” he added.
Speaking on her association with Sony Ericsson, Kareena Kapoor said, “I am very happy to be associated with Sony Ericsson. Having experienced the new phone – the XPERIA X10, I believe that Sony Ericsson truly represents the fusion of communication and entertainment in mobile device. I love my new feature rich Sony Ericsson XPERIA X10 that allows me to easily keep in touch with my family and friends, while keeping myself entertained on the go.”
Check out the FoneArena Sony Ericsson X10 Hands Photos and Video