Flipkart in gearing to embrace the app-only model as soon as September, according to a new report from The Times of India. The latest report comes months after it was stated that the homegrown e-commerce giant will go app-only by the end of the year.
Flipkart has 45 million registered users clocking over 10 million daily visits. Over 30,000 merchants sell over 20 million products via this platform which shows the tremendous popularity of e-retail. More than 75% Flipkart’s traffic comes from mobile devices, hence the company has decided to go completely mobile and shut down its website. The latest development about the app-only model was revealed by Flipkart’s chief product officer Punit Soni to his employees, as per the publication.
Fashion portal Myntra that was acquired by Flipkart last year also adopted the app-only model since May this year as it draws 80% of its traffic and 70% of sale from mobile app. However, since going app only, Myntra is said to have reported a 10% decline in sales. Shutting down its desktop website and going all mobile is not going to be an easy task for Flipkart. However, the company has been striving hard to enhance its mobile app offering as it launched a new image search feature that lets you search visually similar products. In March, the company acquired mobile ad network firm AdlQuity. It will be interesting to see how will the users will react to Flipkart’s app-only decision.