Vodafone India has become the 3rd Indian Mobile Operator to reach 100 million customers. Vodafone Essar also becomes world’s 5th operator with 100 million customers in a single country. Vodafone has also increased its market share to strengthen its position as India’s second largest operator in terms of revenue. Bharti Airtel was the first to reach 100 million customers and Reliance was second. Looks like the ZooZoo campaigns have totally worked in Vodafone’s favour
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“This is a significant achievement for us and reflects the trust customers have bestowed on the company,” said Marten Pieters, Managing Director and CEO, Vodafone Essar, “In the past three years, we have invested over Rs. 20,000 crores to expand our operations to service customers in India. We will utilize our global and Indian experience to deliver the best products and services to our customers.”
Starting with about 28 million subscribers across 16 circles in May 2007, Vodafone Essar today has 100 million customers and its footprint has extended to all the 23 circles in the country. This journey is a testimony of Vodafone’s success in a highly competitive and price sensitive market. Around 60% of the Company’s customer additions now come from upcountry areas. With a distribution reach of about 1.2 million outlets, Vodafone is well-geared to serve customers in the remotest corners of India.
“In addition to voice and text, Vodafone will also work on investing in platforms that will enable the delivery of internet and data services to a large part of the country. Vodafone will also continue to increase investments in new business areas like enterprise and carriers business,” Mr. Pieters added.
Vodafone Essar is the Indian subsidiary of Vodafone Group and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. The company now has operations across the country with over 100 million customers.
Vodafone is the world’s leading international mobile communications group with approximately 333 million proportionate customers as on 31 December 2009. Vodafone currently has equity interests in 31 countries across five continents and around 40 partner networks worldwide.
Anybody using Vodafone ? Are you one amongst the 100 million ?