Instagram has introduced video ads of up to 30 seconds in length. Previous ads were capped at 15 seconds, same length of video that users can post. Instagram also announced that ads will now be available in more than 30 additional countries, followed by full global availability at the end of the month.
Starting from this month, Instagram users in India will gradually see ads appear from launch partners including Gillette (@gilletteindia), Kit Kat (@kitkatindia), Paper Boat (@paperboatdrinks) and TRESemmé (@tresemmeindia), said the company. It also said that ads will be available for any advertiser, large or small.
It is also introducing Marquee, a new premium product that will allow brands run ad blitzes for short periods of time. This will help drive mass awareness and expanded reach in a short time-frame and is perfect for events like movie premieres and new product launches, said Instagram.
Instagram introduced ads back in November of 2013. Leveraging Facebook’s ad management technology, it aims to offer more action-oriented ad formats and ability to reach the right group.