ZAGG, the US-based mobile accessories firm best known for InvisibleShield protective coverings, has announced its foray into Indian accessory market. It has partnered with IT and consumer electronics distribution company Brilyant to offer the full InvisibleShield range of products.
With Brilyant, ZAGG will be selling InvisibleShield screen protectors, mobile keyboards, mobile audio accessories and cases, power management solutions, and more in pan-India with a direct coverage of 18,000+ billing points and counters for prices ranging from Rs. 699 to Rs. 9,999.
Company says that the Indian mobile accessory market is pegged at Rs.6000 crore and is expected to grow 25% in the current year.
Commenting on the launch Chris Ahern, Managing Director, ZAGG International said:
Technology moves fast, and India’s smartphone growth is a prime example of that. At ZAGG, we create products that keep up with our customers to make their lives truly mobile. Be it our screen protection that can protect helicopter blades or Bluetooth-enabled tablet keyboards, join us as we continue to offer the best ways to enhance, energize, and elevate your mobile devices.
Apart from Brilyant’s distribution network, ZAGG accessories will also be available through Croma’s retail and online network across India.