Flipkart has announced the second edition of “Big Billion Sale,” that will be held between October 13th – 17th, 2015. The popular app-only sale boasts of various offers and discounts across 70+ product categories.
Customers can choose products from apparels, footwear, mobiles, furniture, laptops, toys, large appliances, jewellery, watches or home furnishing items, during this five-day long shopping festival. This time, Myntra will also be a part of Big Billion Day sale and will offer a curated selection from a range of popular fashion brands.
“India shops the most during this time of the year. With over 75% of traffic coming via mobile, we expect this app only sale to be the biggest shopping event of the year. Bigger and better as compared to last year, we have worked towards ensuring a seamless shopping experience for our customers. We have also ramped up our technology and supply chain support to ensure all our 50 million customers have the best ever mobile shopping experience. Infact, to cater to the massive customer demand; we have opened new fulfillment centers across the country to guarantee efficient delivery. We are also happy that Myntra will be participating in ‘Big Billion Days’ to make our customers experience better this year.”
Mukesh Bansal, Head of Commerce Platform, Flipkart & Chairman – Myntra.
Flipkart has also roped in partner banks to give Flipkart customers exclusive offers during ‘Big Billion Sale’. Last year, the homegrown e-commerce player took just 10 hours to hit its target of $100 million in gross merchandise value (GMV). The sale had suffered technical difficulties and it also received criticism from customers for pushing up prices of some products, cancelling orders, inadequate product stock and so on. Let us hope Flipkart is all geared up for the second edition of the popular sale.