Aircel has launched new unlimited data packs ranging from Rs.9 to Rs.399 for all its customers. It hopes to encourage its existing and potential customers to stay connected online with Aircel. The Rs. 9 pack that offers 100MB of 2G / 3G data can be activated via USSD and offers 100MB of data with validity of 1 day.
| MRP (Rs.) | Benefits | Validity |
| 9 | Unlimited 100MB 3G/2G | 1 day |
| 79 | Unlimited 1GB 3G/2G | 10 days |
| 249 | Unlimited 3GB 3G/2G | 30 days |
| 399 | Unlimited 7.5GB 3G/2G | 15 days |
Aircel said that 9, 79 and 249 variants have daily high speed limit of 100MB/day while 399 has high speed limit of 500MB/day. Post that speed will be throttled to 64kbps speed for the rest of the rest of the day.
Commenting on the launch, Sunil Kuttam, National Head – Data, Aircel, said:
We firmly believe that internet is for all. Aircel has been on the forefront of cutting edge technology and through our constant efforts of innovating products and services; we aim to make Aircel a gateway to the internet for all. There has been a dramatic increase in the sales of smartphones and this has led to a widespread need of data, especially for the youth. We’re confident that our products will not only greatly ease the pockets of our new customers, but also help to fuel internet adoption in the country for those who still aren’t online. It is a known fact that with each passing day, the need of our customers to have access to seamless data connectivity on their mobile phones is increasing manifold. This is clearly a reflection of our vision to empower all our customers with easily accessible and affordable internet.
Today the screens are getting larger and connections are getting faster. We have witnessed an increasing demand for data especially for entertainment and productivity purposes. The sudden proliferation in online entertainment platforms has led to consumers spending more time on their smartphones than watching TV. Therefore, being a data focused company, constantly innovating with data products is the only way to stay relevant for our consumers. Aircel sees a huge opportunity to get more first time internet users on board as well as help graduate existing data users to faster technologies like 3G.