Micromax today announced that it has partnered with TranServ, a leading mobile payments company that will allow Micromax users to conduct financial and social transactions such as sending or requesting money, splitting bills, sending gifts to friends and making payments through native phone integration, such as contacts in the device address book.
“Under the partnership, the companies will be rolling out a series of payment solutions specifically designed to meet the varied demands of the mobile-first Indian consumer,” said Micromax. Micromax will be providing an all pervasive payments layer to the services ecosystem that will allow users have a platform even beyond Micromax devices.
TranServ said that it has also partnered with banks to further expand the financial services being offered. “There is definite plan to provide Micromax consumers with a Visa card powered by a partner bank that will allow users to experience ubiquitous payments across online as well as offline merchant establishments,” it added.
Commenting on the partnership, Vikas Jain, Co-founder, Micromax Informatics said:
At Micromax, we have always believed in bringing more value to our consumers by integrating the best in class services on our devices and this is where the future is. Our vision is to enable users to enjoy a seamless and delightful experience across categories like Hospitality, Travel, Healthcare, Entertainment, Ecommerce or Payments where we populate the gaps to map their digital journey to their fulfilled world. The growth in mobile payments has a lot to do with the ease of payment and tight integration with popular services. And our partnership with TranServ will bring Indian consumers, the most convenient & easy way to mirror their life on the fast evolving internet and mobile ecosystem. We have a roadmap to provide integrated services and leverage the mobile as a platform to converge these services. We will continue to invest resources, partnerships, time, effort and money to ensure our customers get what they want and the whole of the ecosystem shifts to meet the requirement of the consumers.
Anish Williams, Co-founder & CEO, TranServ, said:
With India emerging as the largest mobile phone user base in the world, the future of payments in India is heavily inclined towards smartphones. TranServ has been championing the cause of reshaping the payments industry and our partnership with Micromax would allow us to collaborate with a leading player who shares our vision of creating a seamless and secure payments ecosystem and enjoin our efforts to help India achieve the status of a cashless economy.