Viacom18 has launched its digital video on demand platform VOOT on iOS, Android and web.
The VOOT app is said to offer 17,000 hours of network content and will also feature VOOT Originals which will include celebrities such as Gulshan Grover, Baba Sehgal, Alok Nath and others. Furthermore, Viacom18 will move its entire content library, including COLORS, MTV and Nick, to be digitally available only on VOOT.
VOOT has planned six originals through its launch phase and is all set to introduce India’s first mockumentary – Badman featuring Gulshan Grover, Soadies, a comic spin off of the ever popular Roadies with Baba Sehgal in the lead role and adult celebrity chat show Sinskari hosted by Alok Nath.
Commenting on the launch, Sudhanshu Vats, Group CEO, Viacom18, said
India is at the cusp of a digital boom with over 400 million internet users and 200 million+ smart phone users spending significant amount of time online with entertainment and allied content being the prime driver. As more people move towards consuming content online, it is time for Viacom18 to move into the world of connected screens. Hence VOOT.