Honor, the e-brand from Huawei has appointed Saina Nehwal as its India brand ambassador. “The partnership with Saina Nehwal coincides with Honor’s next phase of growth in India, as the e-brand aims to significantly strengthen its market share in India, post the very encouraging response from the India market,” said the company. Huawei recently signed Lionel Messi as its global brand ambassador.
It launched the Honor 5X and Honor Holly 2 Plus smartphones in the country recently. It has also launched honor store, it’s own online store to sell its smartphone. It will start selling the popular Honor 4X smartphone starting next week and other phones later. Honor said that you can also register on the website to receive latest updates and information on honor phones and accessories.
Vision Distribution Pvt. Ltd. (Vision) will also give a limited time offer coupon worth INR 2000 to every registered user, which will be valid for buying Nexus 6P and Honor 7. Other offers include:
- March 30th – April 30th: Each registered user will get a free coupon of INR 2000 which can be used to purchase Honor 7 and Nexus 6P.
- April 1st – April 7th: Every day from 10am-8pm every hour 1 lucky registered user will get 1 Honor Holly 2 Plus (Non-CDMA version) on a lucky draw basis.
- April 8th – April 10th: Rush Buy for Honor Bee, starts 11:00 and the phone will be priced at INR 1 for a limited quantity of 50 units every day.
- April 8th – April 10th: Rush Buy for Honor 4X, starts 13:00 Hrs at a never before seen price with a limited quantity
- April 8th – April 30th: Back cover as a gift on the purchase of Honor 5X and Honor Holly 2Plus
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Commenting on the association, Allen Wang, President of Consumer Business Group, Huawei India said:
We are happy to announce our collaboration with Saina Nehwal who inspires people all over the world to face challenges and carve their own niche. Huawei is continuously associating with sports team and athletes across the world who shares Huawei and Honor’s philosophy and this association is a step forward in that direction. Recently we also enrolled Lionel Messi the ace footballer as our global brand ambassador and Saina Nehwal is another person who has countered all challenges to become the first woman Indian badminton player to win an Olympic medal. Not only we associate with the top ranking teams of athletes but moreover with people who resonate with the spirit of Honor.
Being brave requires courage, commitment and consistency which makes Saina a perfect fit for our brand. She truly exemplifies the Honor brand personality of ‘For the Brave’
Saina Nehwal, ace badminton player, said:
I’m very thrilled to be associated with the brand Honor and resonate its philosophy of being a brand ‘For the brave.’ Being brave takes a lot of focus, courage and commitment and also gives you an edge to redefine possibilities. Since I played my first badminton tournament till the last shot that I have played till today, being brave has helped me cross every hurdle and obstacle, and also got me a lot of happiness and honor. Thanks for all what brave has brought to me, I would like to ask all young people to be brave and keep dreaming and fighting. Because Honor is FOR THE BRAVE.
Commenting on the launch of online store, Allen Wang, President of Consumer Business Group, Huawei India, said:
Having e-commerce website is a key component in providing end customers with the highest grade shopping experience that they expect. With the launch of Honor Store in India it would thrive to give esteemed consumers an exciting shopping experience and give a direct interface to them. Also as an internet driven brand, Honor is all-too-aware of the importance of gathering feedback and rapidly responding as needed. This new website shall be available to our Partner Vision Distribution, and will enable us to receive and respond to the feedback of customers and consider the feedback while developing a products in future. With the opening of thisonline store and its usage by Vision Distribution, we will continue to follow a multi channel strategy and this development will in no way affect our existing partnerships with our e-commerce partners and offline channels.