Now you can watch your favourite STAR programmes on your mobile
Media Release, October 7
Mumbai
Star India, India’s number one network, today announced that it becomes the first Indian television network to launch ‘mobisodes’ in the country. ‘Mobisodes’ are one-minute video clips specifically designed to be watched on mobile phones. Star India has specially created mobisodes of Star One’s highest rated comedy show—‘The Great Indian Laughter Challenge’ (TGILC). The show that has become a national phenomena is currently among the top 50 shows week-on-week in India. Mobisodes of this show will offer Indian audiences, next generation interactive and personalised viewing on their Hutch phones, at their own convenience.
“We are proud to offer Indian viewers high quality entertainment on the latest that technology has to offer,” said Viren Popli, Senior Vice President, Interactive Services, Star India. “With convergence, next generation distribution platforms are evolving thereby allowing wider viewing choices with flexibility and convenience. This will pave the way for creating new television viewing patterns as well as revolutionise mobile entertainment.”
Leveraging content of its highest rated comedy show, mobisodes of TGILC will be available to Hutch subscribers across the country from Monday, October 10th, 2005. Users will have access to downloadable video clips of the best moments of the programme through HutchWorld on their GPRS enabled Hutch phones.
Speaking on this innovation, Naveen Chopra, Corporate Vice President – Group Marketing, Hutchison Essar, said, “ Today a mobile phone is not only a means of communication but also a personalized mode of entertainment. We are committed towards consistently enhancing the service experience for our customers and
‘mobisodes’ will provide Hutch users with their favourite entertainment, on their mobile phones, that can be enjoyed at their convenience.”
About STAR
STAR is a leading media and entertainment company in Asia. STAR broadcasts over 50 television services in eight languages to more than 300 million viewers across 53 Asian countries. STAR channels cover all genres including general entertainment (Star Plus, Xing Kong, Star Chinese Channel, Star One, Star Utsav, Star World, Vijay, Phoenix Chinese), sports (ESPN, Star Sports), movies (Star Chinese Movies, Star Gold, Star Movies), music (Channel [V]), and news and current affairs (Star News, Star Ananda, Phoenix InfoNews Channel). STAR controls over 20,000 hours of Indian and Chinese programming and also owns the world’s largest contemporary Chinese film library, with more than 600 titles, featuring superstars including Jackie Chan, Chow Yun Fat and Bruce Lee. In partnership with leading companies in Asia, STAR businesses extend to filmed entertainment, television production, cable systems and wireless and digital services. STAR is a wholly owned subsidiary of News Corporation. www.startv.com
About Hutchison Essar
Hutchison Essar, with over 9.2 million* mobile users under the Hutch and Orange brands, is one of the most reputable telecom companies in India. Over the years, it has been named the ‘Most Respected Telecom Company’, the ‘Best Mobile Service in the country’ and the ‘Most Creative and Most Effective Advertiser of the Year’.
*Figures from Cellular Operators Association of India, as of August 2005.