STK, headquartered in UK announced its plans to enter the Indian smartphone market this month. The company had already launched several mobile accessories in the country.
It has smartphones in Hero, Galactic, Sync, Storm and Summer Fruits series. It plans to launch several smartphones, including its flagship HERO X smartphone in the country. These smartphone would be priced between Rs. 2999 and Rs. 9999.
It aims to launch more than 10 phones across these categories by December 2016.
It will have unique software and services ecosystem with a friendly user interface platform. STK Care app in the phones will keep users aware of the threats it is facing and suggests automatic fixes.
The company also has plans to set up a manufacturing plant as well as R&D centres in the country as a part of its long term vision. It is currently in advanced discussions with various state governments to set up Manufacturing and R&D centres in India.
STK Mobiles is currently available in 20 countries, and has sold over 3 million units. It aims to be among the top three online selling brands in India in this segment within 2 to 3 years.
Commenting on the company’s plans for the Indian Markets, Henri Salameh, Global Head & Executive Director of STK said:
After covering Latin America, Middle East, Africa and UK we are proud to present STK Mobiles in India. With STK Mobiles we shall not only bring the exhilarating devices but also an impressive user interface and ecosystem which has been globally making news. Our flagship products shall be one of the most unique offerings making us the new face of affordable Luxury in India. There’s a lot of patented technology we’re building for India, which will cater to the local market, focused on enhancing the user experience and giving more.