Micromax has launched Canvas Unite 4 and Canvas Unite 4 Pro, two new smartphones in the Canvas Unite series that have Indus OS 2.0 with support for 12 regional languages and text-to-speech in 6 Indian languages – Hindi, Tamil, Malayalam, Marathi, Bengali and Telugu. This works on text on browser, WhatsApp and SMS that lets you talk, type, and text in native language. Both these have a 5-inch HD screen, pack a 8-megapixel rear camera with LED flash, 5-megapixel front-facing camera, fingerprint sensor and come with 4G LTE connectivity.
Micromax Canvas Unite 4 specifications
- 5-inch (1280 x 720 pixels) HD IPS display
- 1 GHz Quad-core MediaTek MT6735P processor with Mali-T720 GPU
- 1GB DDR3 RAM, 8GB internal memory, expandable memory up to 64GB with microSD
- Android 6.0 (Marshmallow) based Indus OS 2.0
- Dual SIM
- 8MP rear camera with LED Flash
- 5MP front-facing camera with LED flash
- Fingerprint sensor
- 4G LTE, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS
- 2500mAh battery
Micromax Canvas Unite 4 Pro specifications
- 5-inch (1280 x 720 pixels) HD IPS display
- 1.3 GHz Quad-core Spreadtrum SC9832 processor
- 2GB DDR3 RAM, 16GB internal memory, expandable memory up to 32GB with microSD
- Android 5.1 (Lollipop) based Indus OS 2.0, upgradable to Android 6.0 (Marshmallow)
- Dual SIM
- 8MP rear camera with LED Flash
- 5MP front-facing camera
- Fingerprint sensor
- 4G LTE, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS
- 3900mAh battery
The Micromax Canvas Unite 4 comes in Champagne Gold, grey and silver colors, is priced at Rs. 6,999 and will be available through retail stores. The Canvas Unite 4 Pro comes in Champagne Gold color, is priced at Rs. 7,499 and will be available through exclusively through Snapdeal from June 30th.
Commenting on the launch, Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said:
We at Micromax believe that the key levers of smartphone category growth are regional language, big screen size, 4G, online and mid premium segment. Regional language support is the most overlooked with Micromax being a pioneer in bringing language smartphones to the country with its Unite series. Basis our research, we found that consumers don’t upgrade because of lack of convenience and language inhibitions, contrary to the popular belief of price being the biggest barrier for most of the people wanting to upgrade from feature phones to smartphones. To address this challenge, we partnered with Indus OS to take a lead in breaking the language barrier and provide users the best localized smartphone experience.
With the launch of the new Unite 4 and Unite 4 pro we are all set to yet again break down the adoption barriers by bringing together an ecosystem of device, services, local language and internet. The launch is ably supported by a powerful 360 degree marketing campaign on the theme of ‘Angrezipanti ko Dikhao Angootha’.