Followed by Idea, Airtel today announced dropping pre-paid data tariffs. Data benefits have been increased by up to 67%, which in effect is a price reduction. Under the revised data benefits, the Rs. 655 4G/3G monthly recharge pack will now offer 5GB data vs 3GB earlier, an increase of 67% data benefit.
Similarly, the Rs. 455 4G/3G pack now offers 50% more data, an increase from 3GB from 2GB. The Rs. 989 4G/3G pack will now offer 10 GB data vs 6.5GB earlier, offering 54% more benefits.
2G/3G/4G Sachet Packs also see increase in benefits by up to 48%. The Rs. 25 2G pack now offers 45% more data at 145 MB vs 100 MB earlier. Even the Rs. 5 one day 2G data pack benefits have been increased by 48% to 30 MB.
Airtel new monthly data packs
| Pack Type | MRP (Rs) | Current Data Benefit | New Data Benefit | Validity | % Increase |
| 4G/3G | 455 | 2 GB | 3 GB | 28 days | 50% |
| 4G/3G | 655 | 3 GB | 5GB | 28 days | 67% |
| 4G/3G | 755 | 4 GB | 6GB | 28 days | 50% |
| 4G/3G | 855 | 5 GB | 7 GB | 28 days | 40% |
| 4G/3G | 989 | 6.5 GB | 10 GB | 28 days | 54% |
Airtel new new Sachet Packs
| Pack Type | MRP (Rs) | Current Data Benefit | New Data Benefit | Validity | % Increase |
| 4G/3G | 5 | 15 MB | 20 MB | 1 day | 32% |
| 4G/3G | 23 | 70 MB | 90 MB | 3 days | 29% |
| 4G/3G | 53 | 160 MB | 200 MB | 5 days | 25% |
| 4G/3G | 145 | 440 MB | 580 MB | 14 days | 32% |
| 2G | 5 | 20 MB | 30 MB | 1 day | 48% |
| 2G | 25 | 100 MB | 145 MB | 3 days | 45% |
“Added data benefits on monthly packs will boost data consumption amongst existing users by offering more value and sachet Packs will drive affordability and help bring first time users online,” says Airtel.
Commenting on the drop in data tariffs, Ajai Puri, Director – Operations (India & South Asia), Bharti Airtel said:
At Airtel, we always aim to deliver a great mobile experience and value to our customers. These refreshed data packs will help drive consumption and boost the uptake of mobile internet in the country. Given the deepening smartphone penetration and Airtel’s roll-out of data networks across India, we believe these packs will also drive affordability and bring new users online.