Amazon today launched its Prime service in India. It offers unlimited one-day and two-day delivery, discounted same-day, morning and scheduled deliveries in select cities with no minimum order size. Items eligible for Prime benefits are marked with Prime logo and are fulfilled. ” With Prime, Indian customers in over 100 cities can enjoy unlimited free one-day and two-day delivery on lakhs of eligible products,” said Amazon.
Amazon is offering 60-day free trial for Prime in India after that it will cost Rs. 499 for a year as limited period offer, though the usual subscription cost is Rs. 999 per year. You can sign up at Amazon.in/prime.
Amazon prime directly competes with Flipkart First that costs Rs. 500 per year, but Amazon says that it will launch Prime Video soon for the Prime subscribers so that they can watch Amazon Original Series and Movies, as well as premium movies and TV shows from Indian and global content providers.
Benefits for Amazon Prime users
- Unlimited FREE fast delivery : FREE One-Day and Two-Day delivery on eligible items
- No minimum order size: Never worry about meeting a minimum order value to get free delivery
- 30-minute early access to deals : Be the first to shop top Lightning Deals
- Prime Exclusive Deals: Exclusive Lightning Deals and Deals of the Day for Prime members
- Discounted Same-Day, Morning and Scheduled Delivery: Across pincodes in Delhi, Mumbai, Bangalore, Hyderabad and more cities
Amazon Prime Delivery Benefits
| Shipping Speed | Amazon Prime Member Price | Non-Prime Member Price |
|---|---|---|
| One-Day Delivery | Free | Rs.100 |
| Two-Day Delivery | Free | Rs.80 |
| Standard Delivery
(2-4/4-7/7-10 business days) |
Free | Orders with items that are Fulfilled by Amazon worth Rs. 499 or more will qualify for free delivery. A delivery charge of Rs.40 will be applied otherwise. |
| SameDay / Morning / Scheduled Delivery | Discounted price of Rs.50. | Rs. 150 |
Commenting on the launch, Amit Agarwal, Vice-President & Country Head, Amazon India, said:
We are very excited to bring Prime to our customers in India. With Prime, guaranteed one-day delivery becomes an everyday experience instead of an occasional indulgence, and with no minimum purchases, it provides unlimited convenience all year long.For sellers, Fulfillment by Amazon is now an even more powerful opportunity to rapidly grow their business and at the same time, provide customers across India with vast selection and unlimited fast free Prime delivery.
Greg Greeley, Vice-President Worldwide Prime, Amazon, said:
Amazon Prime was designed with one simple objective, to delight our customers. Tens of millions of members around the world enjoy the best of Amazon with a Prime membership, and now this one-of-a-kind program is available to our millions of customers in India. Since its inception in every country, Prime continues to evolve as we add millions of additional items that can be delivered incredibly fast and free. We have also introduced unique digital benefits like Prime Video featuring Amazon Original Series and Movies – you’ll be hearing more about that in the coming months.