MediaTek has announced its plan to bring a fully integrated system solutions for the automotive industry in the first quarter of 2017. It will bring solutions to key areas, including Communication & Entertainment, Active Safety & Telematics and In-Vehicle Navigation systems.
MediaTek solutions for automobile manufacturers will cover four key areas including:
- Advanced Driver Assistance Systems (Vision-based ADAS): Reimagined from the ground up, MediaTek’s ADAS system will feature cutting-edge, decentralized Vision Processing Unit (VPU) solutions to optimally handle large amounts of real-time visual streaming data. MediaTek employs Machine Learning to increase the accuracy and speed of detection, recognition and tracking, making it more comparable to human decision-making performance.
Precision Millimeter Wave (mmWave) Radar: MediaTek is drawing on its technology expertise and heritage in high frequency RF and connectivity, bringing the automotive industry mmWave radar solutions that use higher frequencies to gain better object resolution and more precise detection. Residing in the high frequency band, mmWave radar can recognize targets more accurately and is more resistant to fog, rain, snow and other weather conditions than current types of radar.
- Superior In-Vehicle Infotainment: MediaTek has developed powerful 2D and 3D processing technologies to ensure its application processors perform at the highest levels of efficiency and speed. MediaTek in-car entertainment solutions offer a high level of integration of navigational and multimedia features and connectivity options.
- Enhanced Telematics: MediaTek Telematics is a robust solution to handle a variety of high-bandwidth information transfers and can support a wide variety of connectivity standards (Cellular 4G/3G/2G, Wi-Fi, BT/BLE ) and map-based applications. MediaTek Telematics offerings align with the company’s core strengths: power-efficiency, highly integrated system-in-packages, broad networking and connectivity support.
JC Hsu, Corporate Vice President and General Manager of the New Business Department Business Unit at MediaTek said,
We have a strong technology portfolio generated from $10 billion in research and development investment over the past 12 years from modem and RF advancements, computing technologies and connectivity to intelligent algorithms. We are developing semiconductor solutions to make an impact in the automotive industry and are focused on core areas of in-vehicle Infotainment, Telematics and safety ADAS to further the evolution toward autonomous driving. MediaTek will bring one integrated package of semiconductors to the market – a holistic solution that is now lacking in the auto industry.