Global 4G smartphones are expected to show double-digit uptake at 21.3% year-over-year growth globally for 2016, reaching 1.17 billion units, up from 967 million in 2015, as per latest report from International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker.
Worldwide smartphone shipments are expected to reach 1.45 billion units with a year-over-year growth rate of 0.6% in 2016, said the research firm. Although growth remains positive, it is down significantly from the 10.4% growth in 2015. Much of this growth is coming from emerging markets (Asia/Pacific excluding Japan, Latin America, Central and Eastern Europe, and Middle East and Africa), where only 61% of 2015 smartphone shipments were 4G-enabled compared to IDC’s 2016 projection of 77%. Mature markets (USA, Canada, Japan, and Western Europe) are further along the 4G adoption curve with 85% in 2015 and a projected 94% in 2016, respectively.
Android grabbed 85% market share and IDC says Google’s OS will also be at the core of the aforementioned 4G growth expected in emerging markets as low-cost Android players are not using newer, faster low-cost chips. Apple’s iOS had a market share of only 14.3% and three quarters of year-over-year declines, as well as a projected fourth quarter decline by IDC, will account for negative growth. Finally, Windows Phone came in third with a mere 0.4% market share and the research firm projects Windows Phone shipments to decline 79.1% in 2016 as the number of OEMs supporting the platform continue to diminish.
Melissa Chau, associate research director with IDC’s Worldwide Quarterly Mobile Device Trackers,
It’s been a long slog for 4G uptake in many emerging markets as 4G data tariffs have long been very expensive compared to 3G, while 4G handsets themselves have also been relatively pricey across the board. We are quickly seeing this change in key growth markets like India where new operator Reliance Jio is aggressively trying to shake up the market by handing out free 4G SIM cards and launching own-branded low-cost 4G-enabled smartphones.