LG has announced SJ9500, SJ8500 and SJ8000 SUPER UHD TVs featuring Nano Cell technology at CES 2017. According to LG, SUPER UHD TV lineup enables wider viewing angles and offers Active HDR with Dolby Vision allowing for multiple HDR formats. The TVs are powered by LG’s latest webOS smart TV platform.
Nano Cell LCD displays employ uniformly-sized particles approximately one nanometer in diameter to create more accurate colors that can be viewed from wider angles than other TVs, said LG. Moreover, nano cell absorbs surplus light wavelengths, enhancing the purity of the colors displayed on the screen. These light absorbing capabilities allow LG’s new LCD displays to filter distinct colors with much greater precision, rendering each color exactly as it was intended by the original content produce. LG nano cell dramatically reduces instances of color fading, image instability and other color degradation issues. The nano cell technology also reduces on-screen light glow to maintain high picture quality even when the screen is surrounded by intense ambient lighting.
It uses improved ULTRA Luminance technology to deliver brighter, crisper image highlights. The Super UHD TV is equipped with Active HDR and Dolby Vision to render brighter scenes and greater shadow detail. The new lineup also supports a variety of HDR technology, including Dolby Vision, HDR10, Hybrid Log Gamma (HLG) and is ready to support the Advanced HDR by Technicolor. This versatility is compounded by the new HDR Effect feature which raises image quality for SDR content. With the HDR Effect feature, SDR images are processed frame-by-frame to improve brightness in specific areas, enhance contrast ratios and render more precise images.
LG webOS 3.5 is equipped with enhancements for easier control and faster access when using the improved Magic Remote and the new Magic Link feature. The former allows users move the scene in any direction or zoom in and out using the scroll wheel to view more or less details while the latter provides a quick gateway for finding favorite content and accessing information about the actors and characters on screen.
LG Super UHD TVs feature the stunning Ultra Slim design with the unique crescent-shaped stand, which gives the 55-inch SJ9500 – only 6.9mm at its thinnest point
Brian Kwon, president of the LG Home Entertainment Company said,
Our 2017 SUPER UHD TV lineup with LG’s proprietary Nano Cell technology is a breakthrough in display technology that advances the LCD TV viewing experience to a level unlike any other. Nano Cell is another example of how LG is innovating and pushing the boundaries of display technology to meet the evolving needs of our customers.